Here at PAG we sometimes use the slogan, “Why PAG? Because you don’t know what you don’t know”. So, what does that mean?
In relation to telecom, what this means is that if you don’t know that you are losing money, you don’t know.
Many businesses get their telecom bills, write a check and never stop to consider if they could be saving any money.
Why would they though?
If you don’t know, you don’t know.
It can get a little confusing so let’s take an in depth look at the 4 levels of knowledge
The 4 Levels of Knowledge
1. What You Know
The first level of knowledge is what you know. Easy things like our names, where we are, our phone number, address, etc. These are things that basically come natural, and we know them although we don’t ever remember learning them.
2. What You Don’t Know
There are a lot things we don’t know – as a matter of fact, this level and the next levels of knowledge all consist of things we don’t know. Some things are easy – I don’t know my best friends phone number because I am so used to hitting a button I don’t need to know it. But there’s plenty more I don’t know…
3. Know What You Don’t Know
This is the category where we separate novices from experts. I don’t know the theory of relativity or how many home runs Babe Ruth hit in 1927. But there are plenty of people who do and I am aware that I don’t know these things.
4. Don’t Know What You Don’t Know
This is wear things get tricky. This level consists of knowledge that we aren’t even aware is available to us.
How could you? You don’t even know that you don’t know it!
This is the level where true opportunities lie!
You don’t know that:
- Nearly 8 times out 10 your invoice contains an error
- Which telecom fees can be waived or discounted
- A telecom audit from PAG can save you 23%
But now that you do know, what are going to do with the knowledge?
[author_bio username=”Barry” name=”yes”]
